Well known Russian saying “clothes count for first impressions” is the fine proof of necessity to create a corporate style.
Corporate style of a company (its visual identity) is something like a graphic feature of a trade mark. Its lack or poor quality means absence of individualism and identity among business rivals.
The advantages of a corporate style are:
- Identification of trade mark/brand between competitors;
- Disclosing ideology of a brand;
- Easy retention in memory;
- Increase of trust of partners and consumers;