Logotype is original reproduction of organization name, goods or services, which main function is to create remembering style of the company. Theoretically, logo design should highlight the main fields of business activity.
The main goal of logo creation and development is attracting of attention to company activities. Logotype development is the first step towards shaping of such important visual element as corporate style.
- Are easy to percept;
- Have original design;
- Consist of harmoniously combined elements (color, form, size);
- Do not lose the quality while growing its size;
- Are successfully combined with company goals and marketing strategies.